Hue
Is the term that makes up a pure spectrum of colours, these are orange, blue, yellow, green, violet and red. As seen below they all make parts up of the colour wheel. These are known as pure colours because, they are the basic primary colours that we have and no other colours have been added to them. Below is an image with the hue system as a spectrum.
Saturation
This is used to describe the intensity or purity of a colour. Saturation can be used to brighten up an under exposed image or lighten up an over exposed image.If a colour is saturated at maximum would contain no grey however at minimum it would contain mostly grey. Below is an example of saturated images at all states.
Primary Colours
These are raw colours that can be made by mixing other colours, somewhat the same as hue colours. These are red, yellow and blue. Colour combinations can be made by mixing these basic colours which then these becomes secondary colours.
Secondary Colours
When primary colours are mixed then more colours on the colour spectrum are created, such as purple, green and orange. So in a sense there are a wide selection of colours used when creating colour schemes that everyone uses at some stage.
Tertiary Colours
This is thew final colour group, the main schemes can be thought as an equation, Primary + Secondary = Tertiary. There are six possible tertiary color combinations, red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet.Below is a digram showing the combination of the tertiary spectrum.
Colour Theory
Yellow
It is the colour of the sunshine it generally associated with happiness, joy, intellect and energy. The colour has a warming effect this is why it is a pleasant colour to use. It also stimulates cheerfulness, stimulates mental activity and generates muscle energy.
White
This colour is associated with goodness,light,purity,innocence. It is considered to be the colour of perfection. White means safety, purity, and cleanliness. This is why within some advertising it is used to represent cleanliness such as bathroom showrooms etc.
Orange
Orange combines the energy of red and the happiness of yellow this is why at early stages we usually associate orange with the sun. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Red
This is the colour of fire and blood and it is associated with, energy, war, danger, strength, power, determination as well as passion, desire, and love. Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites.
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