The personas created are fictitious however based around real issues they are a sample of users from the key primary age group. These will be taken into consideration when creating the website especially in terms of usability and accessibility.
Creating real people who have purposes for the site will help to create a product for the user if the clear needs are there making this a substantial product
Personas
The personas created are fictitious however based around real issues they are a sample of users from the key primary age group. These will be taken into consideration when creating the website especially in terms of usability and accessibility.
Creating real people who have purposes for the website will help to create a product for the user if the clear needs are there making this a substantial product.
Name – Bradley Newton
Age – 25
Occupation – Computer engineer
Bradley has a very active lifestyle with his job and he goes to the gym several times a week and a very active social life. He therefore utilizes the web for online shopping and browsing, he tries to save time where he can on the everyday aspects.
He also is very unreliable when it comes to birthdays and special occasions. This is why he has an online calendar to store them in. Then he buys a gift online another way he uses the web to be more efficient.
Name – Lisa Hope
Age – 40
Occupation – Florist
Lisa is not the most computer savvy user however she has become rather confident with online purchasing in late years. For special occasions she hits the internet first as she knows they have a wide selection of gifts. She likes to buy personalised products as she feels there are more special and in her area of work she can customise bouquets etc.
Name – Noreen Laurence
Age – 60
Occupation – Charity Worker
Noreen likes to get online and look for new things as she knows it’s a good place to look and has more variety. Unfortunately she has arthritis which often makes it difficult to navigate around websites with a lot of things to do.
She can get to grips with websites with simple navigation however she can get frustrated with complex websites with much scrolling. She says “my ideal websites would be one with no scrolling”.
Noreen cannot drive so she often browses the web in hope to buy birthday gits. As with her arthritis it is often difficult to get around. She has a big family however she tries to be capable and she knows they are busy and she enjoys her independence. So this way it saves her time and the difficulty. She does not mind the extra cost for delivery she understands the postage raises.
Name – Brian Scott
Age – 59
Occupation – Sick Leave
Brian enjoys using websites and uses them to read the news and chat to friends. However Brian has mild Parkinson’s disease. He was told he had it ten years ago.
He still will not stop using technology as rightly so everyone should be able to use it. He enjoys websites that are easy to use and do not have a lot of scrolling. He enjoys one page website in particular.
Also his eyesight is not what it used to be so it frustrates him when colours that clash are used together. He ideally is the target user for accessibility that without he would not be able to use such technology.
Descriptive Words
The descriptive words describe how the overall product should be visualised and also describe some of the thoughts that users will associate with the website.
By creating a shortlist of descriptive words for the website it then will help when wire framing. As these words will be in mind to set the tone for the product.
Customize
Create
Submit
Experience
Discover
Interesting
Engage
Enjoy
Options
Purchase
Shopping
E-commerce
Offers
Fit – for – purpose
Informative
Inviting
Style Approach
The user has been thought about when thinking of what direction to go with in terms of style, Through thinking about how the tone mixes in with the website it will have a rather luxury style but not to over complex that will engage users. Also maintaining strong usability and accessibility throughout the website. By describing the style approach it will help when creating the website and design to make it stick to the approach.
Minimalist
Stylized
Luxury
Bold
Fresh
Thematic – colours
Creative
Inviting
Stand – Out
Moodboard’s
The first moodboard displays the fun and enjoyment that the user will feel when using the website. This has been created as the product is a rather enjoyable one and suits the mood of the website. It is a nice task of creating chocolate and this has been bared in mind when creating the website.
The second moodboard shows the mood and feel of the creative and customisation side of the website.
Bright colours have been used to display again the fun side of the product customisation process. As this is the main mood for the website for users to be creative in their selectioning of toppings and customisation.
Seld Initiated Project 