The first place to start research was into the actual product and by looking at the characteristics of the product supports backing into why the website would be beneficial.
“The ingredients might make the texture, smell and flavour of chocolate more enjoyable and combined with other ingredients like caffeine to make a person feel good.”
http://edition.cnn.com/HEALTH/indepth.food/sweets/chocolate.cravings/index.html
The research supports that idea of eating chocolate can make a person feel good in their self. This is why chocolate is a great product to showcase on the web as it is seen as a happy product and therefore the consumers will associate the product with the way it makes them feel.
“In Britain we eat an estimated 660,900 tonnes of chocolate a year, an average of 11kg per person per year. This equates to about 3 bars a week.”
http://www.divinechocolate.com/about/resources/facts/chocolate_industry_today.aspx
That is a huge amount of the product sold each year another reason why the product is ideal. Also it is a product that can be given as a gift for Birthdays, Christmas, Weddings, and Easter ect. For any occasion this is a good aspect as the product can sell all year around.
Seld Initiated Project 